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Segment conversion data by device, traffic source, country, and more


Segment conversion data by device, traffic source, country, and more

Stephen Ngo Avatar

June 26, 2026

Stephen Ngo Avatar

Disclosure: Our content is reader-supported, which means we earn commissions from links on Crazy Egg. Commissions do not affect our editorial evaluations or opinions.

You can now analyze the performance of Conversions tracked in Crazy Egg, broken out by these Audience Segments:

  • Device type
  • Country
  • New vs. Returning
  • Landing Page
  • Referrer domain
  • UTM Source
  • UTM Medium
  • UTM Campaign
  • UTM Term
  • UTM Content

These show you which visitors have the best conversion rates on your site, so you can find where you should be driving more traffic — and see which users to work on converting better.

All without having to add any new tracking. Audience Segment data is already viewable for any Conversions you’ve tracked in Crazy Egg previously.

To see your data, first go to 🎯Conversions and click the linked Conversion Name for any event. Scroll to the bottom of the report page to view Conversions by Audience Segment.



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